UTM Builder | How to use and interpret results
Append campaign source, medium and name plus optional term/content values to a destination URL. It prepares attribution tags without installing Analytics or sending an event.
- Runs in your browser
- Nothing is uploaded
- No signup; device limits apply
Loading the tool. If it does not appear, reload this page.
How to use this tool
Enter the base URL and source, medium and campaign, then optional fields. Use a naming convention rather than personal or secret information that would be exposed in a visited URL.
Results and examples
source=newsletter, medium=email and campaign=autumn add those UTM query values. Other existing parameters may remain, so inspect the complete address before using it.
Worked example
source=newsletter, medium=email and campaign=autumn add those UTM query values. Other existing parameters may remain, so inspect the complete address before using it.
Limitations
- Analytics installation and actual event collection are not guaranteed.
- Attribution and channel policies differ between services and require separate report interpretation.
Fields
| Field | Guidance and constraints |
|---|---|
| Base URL | Check the unit and format displayed beside this field. |
| utm_source * | Check the unit and format displayed beside this field. |
| utm_medium * | Check the unit and format displayed beside this field. |
| utm_campaign * | Check the unit and format displayed beside this field. |
| utm_term (optional) | Check the unit and format displayed beside this field. |
| utm_content (optional) | Check the unit and format displayed beside this field. |
| Final URL | Check the unit and format displayed beside this field. |
Data handling
Processing stays in the current browser tab; the site does not upload tool input for the calculation itself.
Sources
Frequently asked questions
Which values can label a newsletter link?
source=newsletter, medium=email and campaign=autumn add those UTM query values. Other existing parameters may remain, so inspect the complete address before using it.
Does generation alone record an Analytics visit?
Analytics installation and actual event collection are not guaranteed. Attribution and channel policies differ between services and require separate report interpretation.
